By Jason Apuzzo. There’s a budding controversy right now that DC Comics’ newly redesigned look for Wonder Woman has ironed-out her All American look, all in preparation for the inevitable debut of a Wonder Woman movie franchise. Fox News is fueling the controversy, and even Nikki Finke doesn’t like the new look for the character – and is furious at DC head Diane Nelson for letting it happen.
Fox News is calling the new Wonder Woman look ‘globalized’ (!), citing the replacement of her signature American flag briefs with skintight black leggings. Here’s what DC Comics says about dropping the flag motif from Wonder Woman’s iconic briefs [my new favorite phrase: ‘iconic briefs’]:
“We at DC Comics are exceedingly proud of Wonder Woman’s heritage and Superman’s heritage as iconic symbols of American patriotism … Suggestions that any costume changes within their 70 plus years of rich storytelling come at the expense of this heritage are unfounded. The latest evolution of Wonder Woman’s iconic costume is a central part of the latest comic book storyline. All of the classic symbols – patriotic (stars, eagle) and heroic (lasso, bracelets) – are ever-present. We encourage Wonder Woman fans to stay tuned.”
Pretty good corporatese, there. Translation: We’re keeping our options open, fearing a backlash but also eager to open our future Wonder Woman franchise in Beijing and Dubai.
I must admit that when I first saw this redesign yesterday in The New York Times, it did not immediately scream out ‘un-American’ to me. Actually what I noticed the most was the impressive size of Wonder Woman’s … well, let’s just leave that alone. [For what it’s worth, Lynda Carter was apparently a 36C-25-35.] Otherwise I think the leggings look sleek, dangerous, and will keep Wonder Woman from getting scuffed-up when she’s tangling with … evil American defense contractors? BP executives? Wall Street hedge fund managers? Or whomever politically correct evildoers DC has in mind for her to fight. Certainly we know that terrorists will not be on that list.
The key thing to understand about the new wave of superheroes – whether Superman, Batman, the X-Men, or whomever – is that they don’t really fight for “truth, justice and the American way” any more. We all know how retro and passé that’s become in enlightened Hollywood circles.
Proper superheroes nowadays fight for themselves. They fight in order to fulfill their own personal destiny – and to look cool in their costumes while showing off their powers. Basically they’re narcissists. The key thing for superheroes to do in the modern era is to look fabulous, and advance their careers. And that’s why we already know where this new Wonder Woman series is going, don’t we? [See fan-generated Megan Fox poster to the right.]
By comparison, let’s take a long, loving look at the costume worn by Lynda Carter when she was breaking fanboy hearts back in the 1970s as Wonder Woman on television. [I may be looking at this picture for hours, actually.]
Do we have any doubts whatsoever about where this Wonder Woman stood on country on patriotism? I don’t think so.
Note to LFM readers: I absolutely love this controversy, and will be following each line and curve of it closely. Symbols do matter, especially when they’re clothed in patriotic bustiers. [On this point, by the way, I want to recommend Govindini’s recent post on the new ‘military chic’ trend in fashion.]
Wonder Woman is an interesting superhero – perhaps the most interesting from a psychological point of view. Bringing this bullwhip-cracking supervixen to the big screen is going to be an interesting process for DC, one that will force them to confront some provocative issues, not all of which are political.
In order to make this character work, and to ensure a long-running and profitable film series, the creators of the inevitable Wonder Woman film franchise are going to need to explore female psychology with at least a fraction of the energy they typically spend on male psychology – something I have doubts about them being able to do, frankly. [Otherwise they’re just going to be left with vacuous titilation – so to speak – which is basically all Catwoman was.]
And, of course, the new Wonder Woman is going to have to look fabulous – and probably change her outfits a few times … because that’s what women do.
We’ll be watching here at LFM.
Posted on July 1st, 2010 at 11:35am.